Gretchen Schauffler

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What Makes Color Powerful Beyond The Decorative

What Makes Color Powerful Beyond The Decorative

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When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than my talent for absorbing positive knowledge. —Albert Einstein

Fantasy in design gives a deeper meaning to reality but it has to be rooted in reality for it to go around, and come back around in emotionally rewarding ways. A lot of commercial design ends up suffering from a total lack of fantasy or on the other end of the spectrum looking like an abandoned fantasy due to fear of being wrong or trying too hard. Bridging fantasy and reality with emotion is one of the areas I focus in to avoid disappointment or pointless choices.

This is specially true in Senior Living, Skilled Nursing, and Memory Care Facilities where the use of color in non-offensive and innocuous ways to make a trend last longer ends up making them feel stale and depressing. 

Nothing speaks louder than words or provokes feelings faster than color.

A mindful and wise color strategy can reflect a level of care beyond the decorative, and create holistic environments where everyone is too busy feeling good to worry about trend. Color, used purposefully, is a powerful tool that biologically enhances the memory of senior residents. Emotionally, it fosters an environment of connection and cooperation for caregivers, and psychologically produces a sense of safety and hope for families. 

Transformation is alway one pigment away from your imagination.

 

 

How To Roast Branzino

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Commercia Design: Ronald McDonald House Portland

Commercia Design: Ronald McDonald House Portland

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