Commercia Design: Ronald McDonald House Portland
The Ronald McDonald House was in the middle of great change when I stepped in. A lot of the construction and hard surfaces such as flooring, countertops, lighting, and tile had already been chosen. Furniture had been suggested. The place felt shiny and new but something was amiss. It became very clear when they started to paint over the old bright yellow walls and colorful Disney-like murals. The white paint color was supposed to make the place go from a preschool vibe to a cool hospitality environment for families. Instead, it felt like winter had settled in and covered everything under a blanket of cold snow. Let's just say it was the wrong kind of Snow White. It looked commercial, impersonal, and trendy. Most of all, there was no red in sight. I am in the business of coupling first impressions with expectations. Lets face it, how can you NOT think of red when you think of The Ronald McDonald House?
Color plays the role of emotional thermostat in design. It translates an environment into visceral feelings. The happy, joyful, and fond feelings had been white-washed. The death and rebirth of the design process failed to rebirth with it the spirit of the Ronald McDonald House. The house didn’t want to be something else. It wanted to be a better version of itself. That’s when I got the call. Through a Color With Benefits strategy we were able to honor the past, focus on the present, and trust the future of the Ronald McDonald House. The process led to a creative design story that expressed viscerally what the administration wanted the families to feel while they healed. A mindfully layered color strategy with paint, custom and ready-made furniture, art, lighting, and beautiful murals was executed in a timely manner.
I will let the pictures tell the story of the transformation.
Like people, every color has a negative side and a positive side. When you use a color wisely, you will get the best out of it. It only seemed appropriate to use red as a source of energy and fun. Red's job is to be powerful, helpful, and productive. It is viscerally provoking and makes you feel alive! It enhances human metabolism, increases respiration rate, and raises blood pressure." You can depend on to increase appetite, energy, joy, and cooperation. Of course we found the perfect places for it.