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Somebody should have known better.
Now you don't trust they care.

THE MOMENT PASSES. THE MISERY DOES NOT

Don't let the misery of a Should-Know-Better Conflict keep you stuck for years, bottling entitled feelings, unable to tell them what you know, need, or care about, without regret, blame, or shame.​​

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Clear The Air Without Regret, Blame Or Shame.

BURP

Care-In-Action conversations that clear the air, know together, and actually do better.

"Being BURPED opened my heart and mind to THE question that became the segue into our healing as a family. And, for this, I'll be forever grateful..."

MOTHER OF TWO. TWO YEARS OF FAMILY RECKONING. ONE HOUR CONVERSATION. 

How I came to BURP

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Hello, I'm Gretchen

For over 30 years, I’ve had one-hour conversations with more than 4,000 people who lived with with the misery of a Should-Know-Better Conflict because they couldn’t pick a paint color. I coined it an SKBC. I helped them know what they needed and trust themselves and confidently paint what they love, without regret, blame or shame. It worked 99% of the time. Then, I began to wonder if the same conversation would work with a palette of words instead.
It did.

Proof of Care

It’s a baby-proof world.
 

A baby’s miserable feelings signal an unmet need.
We look for it, like stuck air, until we find it.
When we burp the baby, the need is met, and the misery lifts.

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This non-reciprocal exchange is the reason all babies grow up expecting people to know better and care, until they can care for themselves, and others.

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Misery is the antibody.

As adults, when somebody we trust should have known better and didn’t, we lose trust and confidence that they care. It becomes a Should-Know-Better Conflict, or SKBC. We become miserable as a baby, unable to tell them what they need to know without regret, blame or shame.

 

We continue to vent, rehash, and reimagine different outcomes, without even knowing how to know better and care together.

 

Care is the antidote.

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9 SEATS AT THE TABLE

Misery will not be served at the table this year.

The BURP Parlez Salon

CLEAR THE AIR. KNOW BETTER, CARE TOGETHER.

Proof-of-Care Conversations To know better, and care together.

Clear the air.

Bring a Should-Know-Better conflict you can’t get past.

Know better.
Discover the unmet need beneath the misery, and what you need to know. 

Do better together.
Make Care-In-Action plan to meet needs for trust and confidence.

Not care-free. Free to care.

THE DAYLIGHT LIBRARY

The Research Behind BURP

Books and studies that back up what babies already know, ranked by how strong the proof is.

APPLE ORANGE

Fruitful Thoughts
Tasty Discourses

We are  born to know and destined to care. Belong, become, bare what we know

BURP PARLEZ SALON

Prove Every Day People Care.

Our rule is a Golden Rule: Care-In-Action, the crazy little thing we came to do, called love.

Weekly BURP Newsletter

BURP WITH ME 

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  • Color Baggage

© 2025–2026 Gretchen Schauffler.

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