CHIEF CREATIVE COLOR EXPERT
LEADING PEOPLE TO MEANINGFUL COLOR CHOICES SINCE 1999
There are precious few entrepreneurs who are as devoted to the complexities of color and the diversity of designs as Gretchen Schauffler. Born in Puerto Rico, she in 1980 emigrated to Portland, Oregon—the city where her creative genius would take flight. She derived inspiration from her Pacific Northwest surroundings and put her imagination to work. The result? In 2001, she created one of the world's most renowned brand of paints: Devine Color.
Devine Color was an admixture of vibrant colors and practical intuition that took the painting industry by storm. The quality of paints that "went on like yogurt", custom color palettes dubbed "Color Therapy From The Northwest", and intuitive sampling tools sold under its brand was so impressive than in just 6 short years after its inception, Gretchen succeeded in establishing Devine Color as a regional, national and international business. The business set an example that its competitors follow to this day; one which Valspar took an interest in. In fact, in 2009, the Valspar Corporation acquired Devine Color, which it now sells as part of its own brand. Gretchen assisted Valspar with launching the “Devine Color® by Valspar®” brand in Target for 5 years
DESIGN IS PERSONAL
Turns out what's true about paint, is true about wallpaper. With that decision, Gretchen was free to conceptualize a new endeavor. DIP Design is Personal; a brand which acknowledges that growth, not change, is what makes design dynamic. Gretchen used her Graphic Design degree from Portland State University to give color unique interpretations and depth, this time through wallpaper patterns. DIP Peel & Chic Wallpaper was born. A modern homage to nature. Her colorful organic patterns have invisible seams, are effortless to adjust and readjust, and make rooms appear twice as big. Other products presently include wallpapers, grout – less tiles, floors, self – bonding wall planks, and colorful carpet squares.
Gretchen revolutionized the way in which people experience paint and painting. Now, she strives to make a positive impact on how others perceive designs and designing, with the unwavering support of her husband/business partner and children.