GRETCHEN SCHAUFFLER

I come to this work through color, not therapy.

​

In 2001, I built Devine Color — a guided paint experience eventually acquired by Valspar, then Sherwin-Williams.

It took me a while to realize I wasn't selling paint.

​

I was helping people belong.

​

Most adults think coloring is child's play. I don't. Coloring is a physical exercise in self-actualization. It's how children learn to trust themselves — quietly, proudly, one color at a time.

I helped adults do the same with a bucket of paint.

​

Then the market crashed in 2008. No plan B. I wondered if I could do the same work without the paint.

​

Turns out I could.

 

We are all born into a world already colored by others.

The work of a lifetime is picking up the brush yourself and color your own, by growing out of your can.

It's how The Trilogy Came To Be. Belonging, becoming, and building through art, science, and language.

​

The Trilogy → 

Our Fecundity From Root To Fruit.