​I come to this work through color, not therapy. ​​

 

in 2001, I built a brand called Devine Color — a guided paint experience eventually acquired by Valspar Paint, then Sherwin-Williams a decade later.

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It took me a while to realize I wasn’t selling a bucket of paint. I was guiding people to choose paint colors in the name of belonging, much like they had when they were children. Most adults think of coloring as child’s play and color as decorative.

 

I don’t.

Coloring is a physical exercise in self-actualization.

 

It helps children quickly understand the world while making something they feel proud of, quietly building confidence and a sense of ownership. 

 

A sense of belonging.

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I helped adults do the same with a bucket of paint.

I had found my "lane" in life and living the dream when, when the market crashed in 2008. With no plan B, ​I wondered if I could do the same work, without a bucket of paint. 

 

Turns out I could.
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