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The Story
My name is Gretchen.
Not a Guru. A Guide.
I come to this work through color,
not therapy.
I built Devine Color — a DIY paint experience eventually acquired by Sherwin-Williams — helping people overcome self-doubt and self-actualize through color with buckets of paint that harmonized their environment, like nature does.
I learned that what was harmonized, we magnetized — attracting more of the same.
In 2020, after a non-compete took paint off the table, I asked: Could I do this without the bucket?
Turns out I could.
HOW I LEANED TO BELONG →
BELONGING
Essays, stories, and color rituals, that explore how beauty leads to belonging and connection.
Color Baggage Trove →
BECOMING
Essays and philosophy on becoming fulfilled, and caring for others like we care for ourselves.
Karma Physics Trove →
BUILDING
Thoughts and revelations that explore how language harmonizes reality into shared dreams.
Apple Orange Trove →
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