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Becoming
The Palette
A path to self-actualization.
I believe self-actualization has been misunderstood.
Not as individual achievement, status, or escape from suffering — but as one common destiny, from root to fruit, where being enough and having enough allows us to help others reach their potential, fulfill the Golden Rule, and share the fruit.
Mine just happened to begin with a bucket of paint.
— Gretchen Schauffler
About
My name is Gretchen.
Not a Guru. A Guide.
I come to this work through color, not therapy.
I built Devine Color — a paint brand eventually acquired by Sherwin-Williams by helping people overcome self-doubt and self-actualize through color, space, and harmony.
I learned that what we harmonize, we magnetize.
When I walked away in 2020, with a 5-year non-compete in the paint business, I asked myself if I could do the same thing without a bucket of paint.
Turns out I could.
My story →
THE TRILOGY
A trove of essays, stories, observations, and rabbit trails.
Palette Tales
Color. Beauty. Belonging.
This Way →
Root to Fruit
Senses. Needs. Becoming.
This Way →
Baggage Check
Observations. Thoughts. Realizations.
This Way →
The Art & Sciences
A physiology shaped by sight, sense, and sound.
Sight
Harmony Through Sight
Color is the fastest way to understanding the world's harmony through beauty.
I offer a color ritual that teaches you to fulfill that harmony with paint palettes for your home.
Color Baggage →
Sense
Harmony Through Sense
We understand ourselves through senses, and harmony through care.I offer a care practice that teaches you to meet the needs of others, by meeting your own.
Karma Physics →
Sound
Harmony Through Sound
You can't argue with a tuning fork, Or what is felt when something is heard. I offer a lexicon that contrasts words to provide clarity and intentionally produce harmony in our lives.
Apple Orange →
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