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The Story
My name is Gretchen.
Not a Guru. A Guide.
I come to this work through color,
not therapy.
I built Devine Color — a DIY paint experience eventually acquired by Sherwin-Williams — helping people overcome self-doubt and self-actualize through color with buckets of paint that harmonized their environment, like nature does.I learned that what was harmonized, we magnetized — attracting more of the same.
In 2020, after a non-compete took paint off the table, I asked: Could I do this without the bucket?
Turns out I could.
MY BELONGING →
BELONGING
Essays, stories, and color rituals, that explore how beauty leads to belonging and connection.
BECOMING
Essays and philosophy on fulfillment, overcoming obstacles, and learning to care for others by caring for ourselves.
BUILDING
Thoughts and revelations that explore how language harmonizes reality into shared dreams.
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