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Somebody should have known better.
Now you don't trust they care.

IT'S AN SKBC.

A SHOULD-KNOW-BETTER CONFLICT. 
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TIME TO

BURP

Let them KNOW.

(without fear of being wrong, regret, blame or shame)

They should have known better.
Now you don’t trust they care. 
You can’t let them know.
You are too miserable.
You might lose your shit if you do.
You might be wrong.

Instead you vent to everyone else.
You tell yourself you don’t care.
You act just as uncaring and careless, 
making you even more miserable.

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BURP flips you from miserable self-doubt to confidently caring and knowing better. Don't let misery turn you into someone you are not born to be.

How I came to BURP

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Hello, I'm Gretchen
Over 30 years ago, I started with a one-hour conversation with more than 4,000 people who felt they couldn’t trust themselves to choose paint colors and SHOULD KNOW BETTER.
I let them know without fear of being wrong, regret, blame or shame. 
They went from miserable self-doubt to confidently knowing in the name of care.
It worked 99% of the time.
Then, I began to wonder if the same conversation would work without the bucket of paint.
It did.

 BURP Research

Wise Discourse

C.A.R.E. Conversations

Weekly BURP Newsletter

BURP WITH ME 

UNPACKING AN SKBC OF THE WEEK TO KNOW BETTER AND LET THEM KNOW.

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  • Color Baggage

© 2025–2026 Gretchen Schauffler.

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