My Work
A DIY approach to self-actualization.
I believe self-actualization has been misunderstood.
It starts with teaching humans to fish.
I started by teaching people to see themselves as the palette, not just the paint.
— Gretchen Schauffler
My Story
My name is Gretchen.
Not a Guru. A Guide.
I come to this work through color,
not therapy.
I built Devine Color — a DIY paint experience eventually acquired by Sherwin-Williams — helping people overcome self-doubt and self-actualize through color with buckets of paint that harmonized their environment, like nature does.
I learned that what was harmonized, we magnetized — attracting more of the same.
In 2020, after a non-compete took paint off the table, I asked: Could I do this without the bucket?
Turns out I could.
The Trilogy
Root-to-fruit modalities for self-actualization.
Belonging
Color is the fastest way to understanding the world's harmony through beauty.
I offer a color ritual that teaches you to recreate that harmony with personal color palettes for your home.
To belong.
Becoming
Synergy runs the Universe — and our relationships.
I offer a care practice that teaches you to overcome friction, resolve conflict, and meet needs in harmonious and reciprocal ways.
To become.
Actualizing
You can't argue with the sound of a tuning fork.
I offer a lexicon that contrasts words to provide clarity — and turns confusion into fruitful conversations
aligned with wisdom and harmony.
To actualize.
The Trove
Essays, stories, and rabbit trails
on belonging, becoming, and actualizing.