GRETCHEN SCHAUFFLER

I come to this work through color, not therapy.

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In 2001, I built Devine Color — a guided paint experience eventually acquired by Valspar, then Sherwin-Williams.

It took me a while to realize I wasn't selling paint.

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I was helping people belong.

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Most adults think coloring is child's play. I don't. Coloring is a physical exercise in self-actualization. It's how children learn to trust themselves — quietly, proudly, one color at a time.

I helped adults do the same with a bucket of paint.

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Then the market crashed in 2008. No plan B. I wondered if I could do the same work without the paint.

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Turns out I could.

We are all born into a world already colored by others.

The work of a lifetime is picking up the brush yourself and color your own.

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That's the trilogy.

Three ways of knowing — art, science, language — one way of becoming.

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