In 2001, I built a brand called Devine Color — a DIY paint experience, eventually acquired by Valspar Paint, then Sherwin-Williams a decade later. It took me a while to learn I wasn't selling a bucket of paint. I guided people to choose paint colors in the name of belonging, as they had when they were children. ​Most adults think of coloring as child’s play and color as decorative. I don't. Coloring is a physical exercise to practice self-actualization. The reason they call the study of life, the Arts and Sciences. Coloring is often a child’s first experience of making something they feel proud of, which quietly builds confidence and a sense of ownership. A foreshadowing of the cognitive, emotional, and physical potential they have to build a beautiful, colorful life that supports themselves and others. The Science of light, color, and speed is essential to helping children quickly understand the world. The art makes them understand themselves.​Because color and speed are side effects of light—and together, they make a beautiful life possible in every way. ​​Through my color practice, I learned that what was harmonized became magnetic. In a Universe that runs on laws of physics, this attracted more of the same.​When I walked away with a 5-year non-compete in the paint business, I wondered if I could do the same, without a bucket of paint.

 

Turns out I could.

TOUR OF MY LIFE →​​