Interview with Gretchen Schauffler

​

How did you arrive at this business? What path brought you here?

​

Under the brand Devine Color, I created an experience of color that helped people overcome the doubt and confusion caused by color indecision. My philosophy and products are like handing someone a “color remote control” and giving them the confidence to push play. I thought I could do the same for bath design.

​

What are you known for professionally? What do you have a knack for?

​

I am professionally known as an artist, color expert, and entrepreneur, and for creating a meaningful brand of luxury paint colors for the Northwest. I have a knack for being highly intuitive, seeing things from a unique point of view, giving them meaningful context, and, with it, painting a picture (pun intended) that inspires others. I would say I have a knack for inspiring others.

​

What’s the one problem you are best at solving? What do your peers say about you?

​

Answering why. I lie when I say, “to make a long story short….”

​

Who have you worked with in the past? And what have you done for them?

​​

Throughout my career, I have collaborated with a diverse array of clients, including major corporations such as Phillip Morris, Bristol Myers/Squibb, Valspar, Target, Xerox, and HP. My experience also includes working with Miller & Rodda Paint and eight additional national and international paint manufacturers, as well as organizations such as CDI, Marquis, and Key-For-Women. I have partnered with respected nonprofits, including the Ronald McDonald House and the Bloom Project, as well as various PR agencies, art galleries, and design-focused enterprises such as HSN, MFlor, Dacor, Marquis Inc., Start Up Nation, and Cynthia Rowley. Additionally, I have supported more than 3,000 homeowners in their personal projects.

Doing: Color. Vision. Design. Leadership. Public Speaking. Spokesperson. Sales. Social Media. Mentorship.

​

What are you most passionate about professionally? What most excites you about your work and the contribution you can make?

​

How I use the power of color, wisdom, and storytelling to create, incite, and inspire others.

​

What are you passionate about personally? What do you really enjoy? What can’t you stop talking about?

​

Curiosity. Inspiration. Ideas. Solutions. Stories. Film. Fashion. Wisdom. Reason. Logic. Taking. Listening.

​

Where can we find you when you’re not working? What’s your favorite way to spend a weekend or a Sunday afternoon?

​

Futzing around the house, watching movies, TV series binging, reading, writing, socializing, drinking coffee, drinking wine, meditating, driving around in the car with my husband for no reason.

​

How long have you been doing what you do?

​

Since 1961

​

Where did you grow up, and why aren’t you there now?

​

Grew up in San Juan, Puerto Rico. I left because I had to and didn’t want to. I am not there because I can’t fathom my life or myself having fulfilled my destiny there.

​

Any volunteer activities you’re crazy about?

​

I can give free advice all day long.

​

Any awards or medals, or even medallions? Personal okay, too.

​

Entrepreneur Of The Year.
Fastest Growing Oregon Company (#21)
Woman’s Leadership Award.

​

Have you ever been featured by any media outlets?

​

Several times, from NYT (2x) to USA Today, to WSJ, all shelter pubs.
Wish: People circa 2004 (now it's crap)
Dream of a Lifetime: VANITY FAIR

​

What would be impossible for you to give up?

​

My husband, kids, intuition, reason, logic, faith

​

Anything else you’d like to tell people about yourself?

​

To make a long story short….

​