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Interview with Gretchen Schauffler

What path brought you here?

My philosophy and products are like handing someone a “color remote control” and giving them the confidence to push play. Under the brand Devine Color, I created an experience with color relationships that helped people overcome the doubt and confusion caused by indecision, trust themselves, and paint a beautiful version of life.  I thought I could do the same for human relationships with Karma Physics.

What do you have a knack for?

I have a knack for being highly intuitive, seeing things from a unique point of view, giving them meaningful context, and, with it, painting a picture (pun intended) that inspires others. I would say I have a knack for inspiring others.

What’s the one problem you are best at solving? What do your peers say about you?

A) The distinction between what people say and mean. 

B) I lie when I say, “to make a long story short….”

Who have you worked with in the past? 

Throughout my career, I have collaborated with a diverse array of clients, including major corporations such as Phillip Morris, Bristol Myers/Squibb, Valspar, Target, Xerox, and HP. My experience also includes working with Miller & Rodda Paint and eight additional national and international paint manufacturers, as well as organizations such as CDI, Marquis, and Key-For-Women. I have partnered with respected nonprofits, including the Ronald McDonald House and the Bloom Project, as well as various PR agencies, art galleries, and design-focused enterprises such as HSN, MFlor, Dacor, Marquis Inc., Start Up Nation, and Cynthia Rowley. Additionally, I have supported more than 4,000 homeowners in their personal projects.

What are you most passionate about professionally? What most excites you about your work and the contribution you can make?

How I use the power of color, wisdom, and storytelling to create, incite, and inspire others.

What are you passionate about personally? What can’t you stop talking about?

Curiosity. Inspiration. Ideas. Solutions. Stories. Film. Fashion. Wisdom. Reason. Logic. Taking. Listening.

Where can we find you when you’re not working? What’s your favorite way to spend a weekend or a Sunday afternoon?

Futzing around the house, watching movies, TV series binging, reading, writing, socializing, drinking coffee, drinking wine, meditating, driving around in the car with my husband for no reason.

Where did you grow up, and why aren’t you there now?

Grew up in San Juan, Puerto Rico. I left because I had to. Today I can’t fathom my life or myself having fulfilled my destiny there. I was meant to head out west and strike gold.

Any volunteer activities you’re crazy about?

I give free advice all day long.

Any awards or medals, or even medallions? Personal okay, too.

Entrepreneur Of The Year.
Fastest Growing Oregon Company (#21)
Woman’s Leadership Award.

Have you ever been featured by any media outlets?

Many times, from NYT (2x) to USA Today, to WSJ, all shelter pubs.
The Atlantic in 2020
Wish: People circa 2004 (now it's crap)
Dream of a Lifetime: VANITY FAIR

What would be impossible for you to give up?

My husband, kids, intuition, reason, logic, faith

Anything else you’d like to tell people about yourself?

To make a long story short….

Stay Tuned and In Tune.

Essays, stories, and rabbit trails that bring harmony to your life.

  • Color Baggage

© Gretchen Schauffler-2025

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