COLOR THERAPY FROM THE NORTHWEST
PAINT THAT GOES ON LIKE YOGURT. LOOKS LIKE CHIFFON.
Dearly Beloved, we are gathered here to celebrate the life of Devine Color - 1998-2018
Devine Color, Color Therapy From The Northwest, with Paint That Went On Like Yogurt and Looked Like Chiffon, passed on quietly in 2018, following its purchase by Valspar Paint in 2009, followed by the acquisition of both Valspar Paint and Devine Color by Sherwin Williams in 2018.
Born in 1998 to a loving mother, Gretchen Schauffler, Devine began her life as a rich custom palette of wall paint sold out of the trunk of a car. Beloved by all who met her, she quickly became a rising star. As a paint line, Devine transformed thousands of people’s lives by helping them color-improve their homes. Her gift for bringing out the best in every environment she touched turned her into an iconic brand in the Pacific Northwest, then a cult classic that inspired paint lines like Benjamin Moore’s “Aura” and Yolo Colorhouse (also deceased).
Devine Color is survived by her family, designers, painters, paint store owners, homeowners, and the children who grew up in homes coated in her illustrious paint and enveloping sense of colorful comfort.
For those who continue to seek the kind of magic Devine left behind, despair not.She continues to live in the spirit of all that Gretchen creates and offers, which can be found at dipcolor.com and designispersonal.com